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Privacy Policy

Updated: 08 April 2024

 

Thank you for visiting www.lightmakers.com.sg (the “Site”), which is operated by Light Makers. This Privacy Policy (this “Policy”) describes what personal information we and our affiliates (collectively, “Light Makers”) collect about you, how we collect it, how we use it and share it, and what choices you have regarding it. This Privacy Policy applies to information we collect about you in our stores, through the Site, and anywhere else we interact with you.

Your Consent to this Policy. By using the Site or Services (as defined below), you expressly consent to the collection, use and sharing of your personal information as described in this Policy. Your use of our Services and any dispute over privacy, is subject to this Policy and our Terms and Conditions, available at https://lightmakers.myshopline.com/pages/terms-of-service, including their applicable terms governing limitations on damages and the resolution of disputes.

Personal Information We Collect. We collect the following categories and types of personal information:

  • Contact Information: your first and last name, company name, postal address, email address, and phone number;
  • Other identifying information: IP address, passwords and other security information for authentication and access, social media usernames, and cookie identifiers;
  • Purchase Information: payment type, payment card details, billing, shipping address, purchasing information, such as details of SKUs and products purchased;
  • Financial Information: credit card, debit card and bank account information when purchasing products from us;
  • Demographic Information: gender and age;
  • Internet or other electronic activity: your browsing and click history, including information about how you navigate within the Site;
  • Professional information: account and profile information, company or professional-related;
  • Inferences: drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude; and
  • Communications: interactions and chat logs with our service team when you email, call and use our chat function;
  • Responses and Feedback: surveys, questionnaires or research activities or initiatives conducted for market research or user satisfaction;
  • Marketing Information: forms completed on our website, product reviews, information in public-facing comment fields, blogs, or community forums and interaction with our social media pages.

Why We Collect Personal Information. We may use or may have used the personal information we have about you in the following ways:

  • Transactional Purposes: We use your contact information, financial information, and commercial information to:
    • Receive, process, confirm, send and track your order;
    • Communicate with you about your order;
    • Maintenance of customer relationship or customer communication
    • Billing
    • Competitions or draws for prizes
  • Development of Products and Services: We use your data for the development of products or services and for improving the quality and selection of services. Actions for improving products or services may include product or content recommendations or personalization of services. Products and services are also developed by utilizing surveys and feedback. The more specific uses and storage of data collected in studies and surveys shall be described separately in the study or survey. The processing of personal data for developing products and services is based on Light Makers's legitimate interests in utilizing data for the benefit of its customers and users of its online services.
  • Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, and demographic information to analyze preferences, trends and statistics.
  • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, and inferences to:
    • Inform you of our new products, services and offers;
    • Provide you with and measure and optimize targeted advertising;
    • Provide you with other information from and about Light Makers, including personalized marketing communications.
  • Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to:
    • Provide and maintain functionality on the Site;
    • Handle your customer services requests; and
    • Help us diagnose technical and service problems and administer our site.
  • Review and Content Creation Purposes: We use your contact information and commercial information to display content on social media and other advertising.
  • Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, audio and visual information and inferences to protect the Site, our company, and others and to prevent fraud, theft and misconduct.

How We Collect Personal Information. We may collect or may have collected personal information about you from various sources.

  • We collect information directly from you: We collect contact and demographic information directly from you. We also collect payment information from you.
  • From your friends or family members: We may collect contact information from your friends or family members when they tag you on a post to one of our social media pages or when referring you to access or use our Services.
  • Chat Logs: chat interactions with our service team when using our chat function.
  • From our business partners and service providers: We may collect contact information, demographic information, commercial information, and internet and electronic activity from demographic companies, analytics providers, advertising companies and networks, third-party retailers, and other third parties that we choose to collaborate or work with.
  • From social media platforms: We may obtain your contact information and other identifying information from a social media platform or network, such as Facebook, Pinterest, Youtube, Tiktok, Instagram and Google, if you interact with us on social media.
  • From our affiliates: We may obtain your contact information and other identifying information from affiliates that you have interacted with.
  • We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies.

Combining Information. We may combine information you give us online or in our stores. We may also combine that information with publicly available information and information we receive from or cross-reference with our business partners and service providers. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

With Whom We Share Your Personal Information. In general, we do not share personal information about you with third parties for such third-parties’ own marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

  • Our Service Providers: We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, order fulfilment facilitators etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
  • Our Affiliates: We may share personal information with businesses controlling, controlled by, or under common control with Light Makers.
  • Other Light Makers Users: With other users of the Services in the context of specific features that are social in nature. For example, if you invite others to use our Services, or if you submit or make available information through our public-facing, interactive features, community forums, or discussion blogs, including when you post reviews or testimonials, certain personal information, may be available to, and searchable by, other users of the Services.
  • Third Party Marketing and Analytics Providers. We may also disclose your personal information, such as device and browsing, and activities and usage information, to third party marketing and data analytics providers, and other companies who provide marketing, advertising, campaign management, or analytics services on our behalf.
  • Corporate Transactions: We may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.
  • Law Enforcement and Courts: In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Light Makers or to others. We may also disclose your contact information when we believe the law or legal process requires it.
  • Security and Protection of Rights: Where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property, and safety of others. For example, we may disclose personal information to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, detect, investigate, and take action in response to violations of our Terms and Conditions. We may also disclose personal information related to litigation or disputes and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
  • Other Disclosures: We may disclose personal information in other ways not described above that we notify you of or that we obtain your consent for, or that are otherwise authorized or required by law.

Aggregate and/or Deidentified Data. Notwithstanding anything else described in this Policy, we may use and disclose aggregate, deidentified, and other non-identifiable data related to our business and the Services for quality control, analytics, research, development and other purposes. Where we use, disclose or process deidentified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except in order to determine whether our deidentification processes are reasonable and adequate pursuant to applicable privacy laws.

Why We Use Cookies and Tracking Technologies. Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, cookies can help us to analyze the use of our digital services and online content (analytics cookies) and they can also facilitate/track the interaction on our digital services and online content with social media (e.g. links to social media sites, like buttons, etc.).

A web browser cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. Web browser cookies may store information such as your IP address or other identifier, your browser type, and information about the content you view and interact with on digital services. By storing such information, web browser cookies can remember your preferences and settings for online services and analyze how you use online services. Below are some common terms that may help you to better understand cookies and how they work.

  • First- and third-party cookies: Whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user. An example would be the cookies placed by Lightology when you visit our website. Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. For example, if a user visits the digital services and another entity sets a cookie through our website, this would be a third-party cookie.
  • Persistent cookies: These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time the user visits the website that created the particular cookie.
  • Session cookies: These cookies allow website operators to link the actions of a user during a browser session. A session starts when a user opens the browser and ends when they close the browser. Session cookies are temporary, so all session cookies are deleted when the user closes the browser.

Opting Out of Mailings. The Site provides you with several opportunities to agree to receive communications from Light Makers, and any of our affiliated brands or divisions. We may send periodic promotional emails or other similar communications to you. You may opt-out of these communications by following the instructions provided to you in the communication. If at any time you wish to stop receiving communications from us please send us an email to support@lightmakers.com.sg with the phrase “Privacy Opt-out: Light Makers Mailings'' in the subject line, or write to us at the address provided below, and we will remove you from our mailing list. Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of our promotional e-mail messages.

Storing of Personal Data. Light Makers stores personal data as long as is necessary for implementing the purposes defined in this Policy. However, valid legislation, such as accounting laws or other exigent legislation, may require the storage of personal data even after the purpose of processing has expired. In such situations, storage times defined in applicable legislation shall apply.

Customer’s Rights and Ways of Influencing the Processing. We are committed to protecting the privacy of customers and users of online services and their rights defined in data protection legislation. Listed below are the customers' most important rights and ways of influencing the processing of personal data: 

  • The customer has a right to inspect their own personal data and to demand the correction of erroneous information.
  • The customer has a right to request the deletion of their personal data to the extent that other legislation allows it.
  • The customer has a right to transfer certain personal data about themselves to another keeper of a register.
  • The customer has a right to deny direct marketing or oppose the processing of their personal data for direct marketing purposes. In addition, the customer may influence the channels in which direct marketing takes place.

For requests related to the abovementioned rights, you may contact Light Makers customer service.

External Links and Features. Our Services may contain links to third-party websites or features or provide certain third-party connections or integrated services. Any access to and use of such linked websites, features, or third-party connections or integrated services is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those features or third-party connections or integrated services.

User Generated Content. We may offer public-facing interactive features, community forums, or discussion blogs in connection with our Services that enable you to share information about the Services, or other issues of interest (e.g., product reviews, testimonials, and questions). You should be aware that any communications you submit or post to any such interactive features on the Services may be viewable and searchable by others, including Light Makers users and the public. By submitting or posting to such public-facing, interactive features you acknowledge that you have no expectation of privacy or confidentiality in the content you submit for such features, whether or not it contains personal information about you.

Sensitive Personal Information. We do not collect, use, or disclose “sensitive personal information” beyond the purposes outlined in this Policy. Accordingly, we only use and disclose sensitive personal information as reasonably necessary and proportionate: (i) to perform our services requested by you; (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents; (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct; (iv) to verify or maintain the quality and safety of our services; (v) for compliance with our legal obligations; (vi) to our service providers who perform services on our behalf; and (vii) for purposes other than inferring characteristics about you

Retention. We retain the personal information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection. For example, we will retain your account information for as long as you have an active account with us and additional information as necessary to comply with our tax, accounting and record keeping obligations, to provide you with the services you have requested, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims, and comply with our legal obligations.

Sales and Sharing of Personal Information.  “Sale” as disclosing or making available personal information to a third-party in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third-party for purposes of cross-context behavioral advertising. While we do sell nor disclose personal information to third parties in exchange for monetary compensation, we may “share” the following categories of personal information: identifiers, Internet and network activity information, and commercial information. We may disclose these categories to third-party advertising networks, analytics providers, and social networks for purposes of marketing and advertising and to improve and measure our ad campaigns. We do not sell or share sensitive personal information, nor do we sell or share personal information about individuals we know are under age sixteen (16).

Notice of Financial Incentive. With respect to some of our Services, Light Makers may make available certain programs or offerings, and other sweepstakes, contests, or similar promotional offerings (each a “Program”) which may include certain offers, rewards, discounts, services, perks and promotions (“Rewards and Offers”). These Programs may be considered as “financial incentives” under certain laws. As described below, Light Makers collects, discloses, and retains personal information about participating customers as part of these Programs.

  • Membership Rewards Program: Customers may join the Light Makers Membership Rewards Program to earn points on every dollar spent towards discounts on future purchases. Participants can earn rewards for qualifying purchases and may be able to access other Rewards and Offers, such as vouchers or excusive discounts. To enroll in the Membership Rewards Program, you must create a free Light Makers account or log in and sign up in “My Account”. This Program requires you to provide us with personal information, which may include identifiers (i.e., name, email, address, username, and other similar contact information) and certain commercial information (i.e., purchasing history). For more information, please review the Membership Rewards Program Terms and Conditions.
  • Other Programs: We may also provide other Programs, including lucky draw, contests and other promotional offerings or incentives. For example, we may make available Rewards and Offers to customers that participate in one of our customer satisfaction or market research surveys or requests for feedback. To participate in such a program, you must register and provide us with certain personal information, which may include identifiers (i.e., name, email, address, and other similar contact information), and any feedback or responses. Some of these programs may be administered by third party partners who may collect or receive your personal information to administer the Program and provide related services to us.

We provide these Rewards and Offers to participating customers in order to understand and improve customer satisfaction and experiences, and to foster positive customer relationships. As a basis for offering these Rewards and Offers, we have valued the personal information we obtain based on a reasonable and good faith calculation determined by considering expenses related to the programs. In doing so, we value the personal information collected through the programs as the equivalent of the costs and expenses incurred to provide the program, including IT, administration, direct costs, third party costs, discounts, and service development costs.

Your personal information is collected and retained, and may be disclosed to Light Makers’ business partners, vendors and service providers, and other third parties, as described in this Policy, including in order (i) to administer the program, (ii) for research and analytics purposes, (iii) to improve our products and services, (iv) to better reach you with more relevant, targeted offers, and (v) to send you Light Makers news, updates and offers by email, postal mail, and text message (in accordance with your communications preferences).

You may withdraw from participating in a program at any time by contacting us at support@lightmakers.com.sg. Please note that if you withdraw from a program (or submit a CCPA request to delete your program information), your participation in that program will be terminated, which means that you will no longer be eligible to earn, use, access or redeem any program Rewards and Offers, subject to the applicable program terms.

International Customer Privacy. If you choose to provide Light Makers with your information, you consent to the transfer and storage of that information on our servers located in Singapore.

Security. We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of personal information transmitted to us. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, to the extent permitted by law, we do not guarantee or warrant the security of any personal information you transmit to or from the Site, and you do so at your own risk.

We have implemented reasonable precautions aimed to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. There are also certain steps you can take to better protect against unauthorized access to your personal information. For example, when registering for an account, you should choose a strong password that is unique to the Services. You should not reuse passwords across multiple websites or services, and you should never share your password with others.

Protecting Children. Our Services are not designed for children, and we do not knowingly collect personal information from children under the age of eighteen (18). If we learn that personal information has been collected on the Services from persons under the age of 16, then we will take the appropriate steps to delete this information. If you are a parent or legal guardian and you believe we have collected your child’s information in violation of applicable law, please contact us using the contact information below. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children has provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.

Links to Third Party Web Sites. The Site may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked websites may be different from this Policy. You access such linked websites at your own risk. You should always read the privacy policy of a linked website before disclosing any of your information on such website.

Updates to this Policy. Light Makers reserves the right to update this privacy policy due to things such as the development of services or exigent legislation. This Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices. You should review this Policy periodically so that you keep up to date on our most current policies and practices. We will post a prominent notice on the Site to notify you of any significant changes to our privacy practices and indicate at the top of the Policy when it was last updated.

Who Can You Contact for More Information? If you have any questions or suggestions about the Site, Light Makers, or this Policy, please contact us at support@lightmakers.com.sg.